If you run a small shop on or near Walworth Road, you already know that cleanliness is not a luxury. It is part of the sale.

If you live on Heygate Estate or nearby in Elephant and Castle, you already know how quickly carpets and upholstery can start to look tired.

If you live in a busy flat near Elephant and Castle station, you already know how quickly dust, grime, and general London living can pile up.